The world’s largest spice maker is hoping AI will help it come up with some new flavours in order to, uh, spice things up.
McCormick & Company has been around for 130 years and makes a wide range of seasonings, spices, and condiments. However, after that many years, it seems the firm’s human minds are running out of ideas.
Lawrence Kurzius, CEO of McCormick, said:
“McCormick’s use of artificial intelligence highlights our commitment to insight-driven innovation and the application of the most forward-looking technologies to continually enhance our products and bring new flavours to market.
This is one of several projects in our pipeline where we’ve embraced new and emerging technologies.”
The new line created by an AI will be called ‘One’ and will come to market later this year.
Focused on popular one-dish meals, the line will include flavours like Bourbon Pork Tenderloin and Tuscan Chicken.
McCormick partnered with IBM to provide the AI smarts behind the project.
Kathryn Guarini, VP of Industry Research at IBM, commented:
“IBM Research’s collaboration with McCormick illustrates our commitment to helping our clients and partners drive innovation across industries.
