Synamedia has developed an AI which can track down the many users who share video streaming passwords with friends and family. The solution, Credentials Sharing Insight, helps to source missing income for services like Netflix, Amazon Prime, and Hulu. Media research firm Magid claims 26% of millennials share passwords for video streaming services. Parks Associates, meanwhile, predicts that in 2021, $9.9 billion of pay-tv revenues and $1.2 billion of OTT revenues will be lost to credentials sharing.
Credentials Sharing Insight works by analyzing usage patterns of a user and flagging suspicious activity.Once a video streaming provider subscribes to Credentials Sharing Insight, when suspicious patterns are found about users it will return a probability score — indicating how certain the system is that it’s found an infringer.
